Branding | Chapter 2 | Getting started with branding your small business
The word authenticity is thrown around loosely in business yet what does it really mean, why do you need to apply it to your business and a glimpse into how and where to start.
Finally, if you need help with that brainstorm just take a leaf from Muhammed Ali's book.
- Be true to yourself.
- Stick up for what’s right, even when others may judge you.
- Don’t be afraid to stand up for what’s right!
- Be free to be who you want to be, not what others or society wants you to be.
- Be courageous in the face of fear.
Don't miss out the authenticity podcast in the next chapter, where I will share three top tips to reflecting the outcomes of your authenticity brainstorm and how to weave it within your business.