Getting started with branding your small business | Branding | Chapter 2
The word authenticity is thrown around loosely in business yet what does it really mean, why do you need to apply it to your business and a glimpse into how and where to start.
Finally, if you need help with that brainstorm just take a leaf from Muhammed Ali's book.
- Be true to yourself.
- Stick up for what’s right, even when others may judge you.
- Don’t be afraid to stand up for what’s right!
- Be free to be who you want to be, not what others or society wants you to be.
- Be courageous in the face of fear.
Don't miss out the authenticity podcast in the next chapter, where I will share three top tips to reflecting the outcomes of your authenticity brainstorm and how to weave it within your business.