Welcome to a new series of private 1-to-1 marketing your business online for small businesses, with me, Sara K, a Fully-Qualified Marketing Practitioner, Award-Winning Social Media Specialist and Business Mentor. I help women transform their business into the Chanel of their niche on social media and masterclasses available within 48 hours of booking (subject to availability). You wouldn't go to an unqualified doctor or specialist, so why do it to your future investment, yourself and your business?
If you're a startup reluctant to use social media and you don’t know where to start or an established brand struggling to grow on your ranking on Google with your website and SEO (search engine optimisation) and it's too overwhelming you’ve given up, then don't worry you're in safe hands with me. I train you up on how you can do the same with £0 marketing budget. Whether you're an established busy mum in the initial stages of starting your business and you’ve hit a brick wall or business owner wanting to grow your business, I'm here to help you make a living out of your passion, after all, life's too short to do something you don't love.
It can be an absolute nightmare getting your head around how to use Facebook, Twitter and Instagram when promoting your business, especially if you're time poor with family or full-time work commitments, whilst trying to run or establish your business. With my practical and engaging session, you're supported by a Small Business Marketing Specialist to help you tackle the key business and marketing skills to help you to start your online business on marketing from your own home.
I take the stress out of marketing your business on social media and give you the tools to transform your business into a brand, the Apple of your niche. Through a combination of discussions, hands-on support and bespoke practical tasks designed for your business, l support you to get to grips with social media marketing confidently and tailored tested techniques for small business marketing success. Plus, I share secrets to save you time, be more efficient and build your business into a brand. From strategy to branding to crafting posts and launch/rebrand campaign ideas for your business.
Masterclass Outcomes -
- You will be able to implement the bespoke, practical Instagram plan l created for you
- You will be able to brand your account from scratch and build a business into a successful brand online from your own home
- You will know the best way to promote your products/services, gain engagement (likes, comments and followers) and be able to put it into practice
- You will know how to craft highly professional Instagram posts and time and cost effective solutions
- You'll have the tools, skills and ideas to create Instagram marketing campaigns
- You'll be aware of the secrets being featured and noticed by bloggers, press and social media influencers
- You'll know how to use online marketing techniques to generate consistent revenue for your business
What To Expect:
The bespoke marketing masterclass is all about you and your business; we will start by discussing your business as a whole as it's important to your success. It's informal as from my research; I believe the best training and support sessions are delivered in a relaxed environment, where business activities don't seem a chore.
After you’ve purchased the marketing your small business masterclass you'll find details of my private calendar, where you will be able to schedule your masterclass day with me.
The masterclass is tailored to you and your needs, I don’t cut corners several hours of preparation and thought goes into your session, thus after scheduling your masterclass day in my calendar, I will email you to arrange a quick call in the week to find out more about you, your overall business and social media challenges. Furthermore, I audit your current social media channels and website (if you have one). In return, the information will help me devise an effective Instagram strategy tailored to you and your business needs prior to your 1-to-1 masterclass with me.
On The Day -
We discuss your marketing challenges and review my findings through the audit l carried out pre-session, where provide you with solutions to help you transform your business into a brand. Also, you get to ask any questions and concerns, where l will provide support to help you with a clear structure and practical plan you can carry out after our session. Furthermore, l will share my secrets of free or cost effective solutions to save you time and money.
The 5 Main Outcomes of the Masterclass:
1. Your Online Marketing Strategy
I take the stress out of strategy for you, I reveal your new online marketing plan, which will be developed by myself after the post session call. We start by laying strong online marketing foundations for your business.
- Discuss your online marketing strategy, which was developed by myself after the post-session call
- Delve into industry, marketing secrets and your target audience trends to help you be the best
- Share online marketing techniques that work best and we will be using for your business
2. Branding Your Online Marketing Channels
To be the Chanel or Mercedes of your niche, branding is key. I take the stress out of transforming your business into a brand your target audience will love.
- Start this segment by reviewing your competitors and unveil how to give you the edge
- Discuss your target audience and put brand guidelines in place from tone-of-voice, design to positioning and how to action the branding
- Share examples of great branding and how from branding your website, SEO and social media accounts
- Discuss the secrets to making your business look professional online
- I show you where and how to start on branding
3. Improving Website/SEO
I eliminate the difficulties of website and SEO with simple solutions.
- I will audit in the before our session and discuss the best solutions, so your target audience trust and purchase from your business. Not to worry if you don't have a website l can help there too, I can provide alternatives.
- I train you to improve your current or create a website or provide alternatives.
- l will share SEO secrets, training you to understand your target audience better, starting the SEO process with you to get your business to the top of Google. PLEASE NOTE: There is an additional cost if you would like me to create a website or online shop for you
4. Crafting Content
I take the confusion out of content marketing and explain why it's important to your business. As content marketing is crucial to small business in this segment I will train you on how to craft great content for your target audience, from the initial brainstorming to your ideas coming to life. Also, I provide you with a tailored weekly content plan, that I've created just for you with an outline to help you moving forward to take the hassle out of creating content.
- What content marketing does best and how to create them (with examples)
- Which tools you can use to create professional and high-end content
- What to write, daily themes with handpicked ideas
- When and where to post e.g. days and times
- Where you can be more efficient from saving time and hassle e.g. with free solutions
5. Art of Engagement on Social Media with PR
I alleviate the pain you have when it comes to marketing your business on social media. Post-masterclass I create a mini social media plan with your chosen channels, which we implement/action on the day on bite-size step-by-step actions. Furthermore, I share secret techniques to connecting and getting attention from your target audience, industry experts and bloggers. Also, how to get to grips with responding or connecting with influencers with practical templates we will work on together.
- Who you need to engage with apart from your consumers
- What to say when responding to target audience and when creating conversations with templates created just for you to help
- How to create conversations with bloggers, press and influencers
At the end of the session, I'll hand over your practical plan (documents) I created just for you, that we went through in the session, where 75% of the work is done for you. I designed the documents for your business, so it will make it easier you can action the tasks I've trained you in, in return, getting the best of your social media channels. More importantly, I giving you the confidence and equip you with tools and strategy to tackle social media for your brand.
It's not about money for me but making sure you do well, so I will follow-up after the session. A catch-up email or call to see how you’re getting on, if you have any questions or if you need any further support.
Reserve Your 1-to-1 Masterclass Today:
Most full-day marketing sessions in the UK are £3989 but I wanted to make the masterclasses available to small business owners of all sizes. Therefore, I've priced the masterclass at £869 (+VAT). And 10% going to the women of Malawi suffering of HIV but setting up their startups to feed their families.
If you would like me to support you be the Chanel of your niche and leverage the power of social media, then come join me and let's start transforming your business into a brand your consumers know and love!
FAQs (e.g. refunds)
The 1-to-1 full-day Masterclass is 10am to 6pm with breaks, so it's not too overwhelming. Don't worry if you're a busy mum or a busy professional, I'm can be available for weekend sessions at a time that suits you. Once purchasing just send me an email with the time and preferred day.
I’m a Fully Qualified Marketing Practitioner, Award-Winning Social Media Consultant and Small Business Mentor. You may not have heard of me before, as for the last decade I've been behind the scenes making some of the biggest brands in the world look good, from Maserati, Boots to House of Fraser.
Since a young age, I started and set up several successful businesses with little support due to no finance. Over ten years on (aside from my professional career achievements), I run an exclusive niche magazine, been invited to London Fashion Week, reported for BBC and featured in Hello Magazine and Women’s Own. Furthermore, invited to speak at the UK's premium fashion event, Pure London and all with £0 spent but hard work in my field of expertise and all these opportunities have led me to work exclusively with emerging global brands led by inspirational women. As a result, I understand how cutthroat fashion can be and the battles small businesses face and that’s exactly why I combine my expertise and assist business owners to promote themselves better and get their label on social media channels, thus growing your business online.
How to I get to you at the masterclass e.g. transport/parking options?
I've deliberately chosen a central London location; Pullman Hotel London St Pancras is a 5-minute walk from Kings Cross St Pancras & Euston. If at Kings Cross/London St Pancras follow the British Library exit signs, turn right onto Euston Road. Walk for 300m past the British Library, the hotel is located 5m on the right. And if coming from Euston Station turn left on Euston Road at the Fire station and follow Euston Road for 600m. The hotel is on your left after Chalton Street.
What do I need to bring with me to the masterclass?
I like to take the hassle away from my clients so, there's no need to bring a printed ticket. Just bring a form of ID, bank card will do as long as it has your surname on it. And all you need for the masterclass is a pen, paper and social media apps on your mobile (if you have the accounts).
Don't worry we will be working from my laptop and I will bring any additional printouts for you. If you do forget anything in a rush, it's ok; I always keep spare paper and pens for clients. And don't forget I'll have a call with you before our 1-to-1 masterclass, where can always remind you ;)
How can I contact you with any questions?
After purchasing you will receive my contact details such as my personal email, which l have access to 24/7. Plus Skype if you need to reach me and prior to the masterclass l will call you, so you will have my number too if you need to contact me on the day for directions.
What's your refund policy?
People call it customer service, I call it, 'treat others how you would want to be treated' - being considerate, fair and kind. As a result, I understand last minute issues can occur and you may need to cancel. If you wish to cancel for any reason, as long as I'm informed within 48 hours prior to your masterclass session, I'll be more than happy to refund.
Please be aware refunds are not possible 48 hours before the day of your masterclass or after the masterclass. I can promise, you get more than what you pay for but as I'm sure you can understand, l would have carried out the preparation work bespoke to you and your masterclass + paid for my transport to London. Instead, I offer the option of rescheduling as l want you and your business to benefit from the masterclass.
I genuinely look forward to supporting you and your business.